Carole Arseneau is a Market Research Specialist at Esri Canada. Over the years, she has advised customers from all industries on how to leverage GIS in their organizations. More recently, she’s been conducting market research to uncover details about the various jobs our customers do each day in various industries. This will help inform Esri Canada’s corporate strategy and better support our customers. Carole holds a Market Research certificate from the University of California, Davis, a GIS certificate from Florida State College in Jacksonville and a bachelor’s degree in Kinesiology from Laval University in Québec City. Being by the water has always made her feel at home and has given her inspiration to keep a positive outlook in life.