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A Fresh Look at the Possibilities of ArcGIS

Over the years, ArcGIS has evolved from the powerful desktop application it was—and still is—to a complex but connected system of systems that goes way beyond making maps. These new possibilities bring efficiencies and insights to organizations around the world. But given the proliferation of software options, these possibilities can also seem overwhelming for some. Read more to learn about one path to those same efficiencies and insights—minus the overwhelm.

I often connect with people who are long-term users of the ArcGIS desktop application, but who know very little about how ArcGIS can help extend the value of their hard work to the rest of their organization and beyond. The same goes for those who are just taking their first steps with using ArcGIS in their organization.

The main question I get is “How can I learn about what more we could do with ArcGIS?” It’s a fair question and the answer isn’t that simple.

To support organizations with this, we’re launching a new, one-stop course for those ready to explore the options that ArcGIS offers. The course showcases the possibilities of location intelligence from an organizational perspective and gives plenty of examples of how other organizations are finding success.

When organizations leverage the possibilities of ArcGIS, they:

  • streamline operations,
  • get a distinct competitive edge,
  • gain deeper insights from their data, and
  • enhance collaboration across business units, teams, stakeholders and the public.

Overall, harnessing the full power of the ArcGIS system launches organizations to greater heights of success and inspires innovation.

Esri’s “The Science of Where” diagram. A number of bubbles are organized in a pyramid. The diagram uses the pyramid analogy to describe the fact that GIS provides integration and community. GIS is system of record, system of insight and system of engagement that provides the ability to measure, explore and communicate. This means it is ideal for applications in asset & resource inventory, work management, analysis & modelling, planning & design and sharing & collaboration. By being dynamic, current, mobile, prescriptive, intelligent and informed, GIS supports specific industries that include land, air & water; natural resources; transportation; utilities; buildings & facilities; business & commerce; health, welfare & education; and public safety defence & security. All of this enables industries and communities to become more sustainable, efficient, prosperous and safe. In the background, there is an image of a blue globe.

ArcGIS: Exploring the Possibilities

In this new course, which does not require previous GIS skills, you’ll learn about the systems into which ArcGIS has evolved. You’ll dive into Esri technology products and their roles within those systems, how the data empowers it all and how your organization’s members can connect to those systems to get accurate, up-to-date, relevant information. You’ll explore how to use the ArcGIS systems to leverage location intelligence within your organization in ways that create business value for everyone, including those who support the decision making process.

To review the course content in more detail, consult the Table of Contents.

Look on the bright side: the challenges you and your organization are facing are an opportunity to innovate. We hope that by giving you the tools to launch new projects and initiatives powered by location intelligence, more success will come your way.

For any questions, make sure to reach us at

This post was translated to French and can be viewed here.

About the Author

Carole Arseneau is a Market Research Specialist at Esri Canada. Over the years, she has advised customers from all industries on how to leverage GIS in their organizations. More recently, she’s been conducting market research to uncover details about the various jobs our customers do each day in various industries. This will help inform Esri Canada’s corporate strategy and better support our customers. Carole holds a Market Research certificate from the University of California, Davis, a GIS certificate from Florida State College in Jacksonville and a bachelor’s degree in Kinesiology from Laval University in Québec City. Being by the water has always made her feel at home and has given her inspiration to keep a positive outlook in life.

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