Marketing Fire Safety

August 29, 2016

Discover how the London Fire Department leveraged location analytics to focus their fire prevention strategies and significantly reduce residential fires. Read this article by John Kobarda, chief of the London Fire Department, and Paul Voegtle, location analytics specialist at Esri Canada, which was published in Fire Fighting in Canada.

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Marketing Fire Safety-London Fire uses demographic data, maps and analysis to reduce residential fires
Marketing Fire Safety-London Fire uses demographic data, maps and analysis to reduce residential fires

We started from the concept that buildings do not start fires – people do. Viewing the fire challenge from ...

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