Season 4 | Episode 19: Predicting Potential in Real Estate

Grab your maps and let's embark on a journey through the world of real estate innovation! In this episode of Geographical Thinking, host Michelle Brake interviews Sumaiya Siddiqi and Rachelle Siwy, GIS analysts from Colliers Canada. Together, we'll uncover how GIS technology is revolutionizing the real estate industry, from demographic analysis to future area projections.  

Looking for resources on what we discussed in today’s podcast? Check them out below! 

Colliers Canada: A leading commercial real estate services firm that focuses on maximizing the potential of real estate assets for clients, investors and communities. 

Use and interpret market potential data: This story from the Esri Data Development team explains how to use and interpret market potential data, which illuminates consumer behaviours and preferences within geographic areas. 

Regional demographic data: Check out this documentation to understand the ready-to-use demographic datasets, web maps and services offered by Esri for over 170 countries and regions.