Madison Mackey is a GIS Storyteller at Esri Canada. She discovered her passion for GIS while completing her undergraduate degree in Environment and Resource Science. Her goal is to inspire others to consider The Science of Where as an important factor when planning and problem solving in their community. Madison loves the accessibility of GIS and how it encourages citizen scientists to engage with spatial data and uncover insights concerning topics that are important to them. She believes that the possibilities of GIS are endless and that there is always more to explore and learn.