Alia Kotb is Esri Canada’s Community Maps Advocate. She steers communities to enrich their GIS offering with the Community Map of Canada to better serve their constituents and stakeholders. She prefers using an energized approach to challenges, exploring solutions with a curious disposition rather than simply applying routine processes. Alia has been in the GIS industry for more than 10 years. With an MBA in International Business and a BA in Journalism and Mass Communication, she is a journalist at heart who always likes to ask “why” and “what if” to uncover deeper insights to problems. Outside of work, Alia is an avid traveller and you’ll always find a book in her bag.