Issue link: https://resources.esri.ca/i/747909
Harness the Power of GIS for Business Esri's GIS solutions help retailers, insurers, bankers, asset managers and others to better understand geographic relationships that affect sales, customer demographics, location openings and closings, logistics and fleet management, and other business concerns. GIS plays a vital role in understanding consumer buying patterns, designing territories, managing facilities and controlling logistical and supply chain efficiency while satisfying the needs of the broader business community for data accessibility. Customer Analysis Market Analysis Risk Management Site Selection 2 Esri Canada | Harness the Power of GIS for Business The primary focus of any marketing campaign is on customers – how to reach them, keep them, and find more like them. Esri's GIS solutions help to answer questions such as: Where do your most valuable customers live? How far are they willing to drive to reach you? Where will particular campaigns be well received? Markets vary. What works in Québec may not work in Vancouver. Using Esri's location analysis tools and market data, you can identify patterns and trends related to competitive threats, product demand and where the most profitable markets are hidden. Esri's solutions manage risk by combining critical information into a single dashboard that can be viewed statistically and geographically. This enables you to achieve business intelligence through an accurate, big-picture view of your business. Modelling tools let you forecast the impacts of potential business decisions, rapidly empowering you to take steps to lower risk. GIS can help you find the right site for your next location. You can display and analyze your proposed site's proximity to urban centres, competitor locations, suppliers and transportation networks. You can also evaluate land availability and create suitability models. When markets change, GIS can help you plan exit strategies and identify sites to close.