Brochures

Harness the Power of GIS for Business | Esri Canada 1 Leverage the Power of Geography for Unprecedented Insight & Knowledge The recent downturn in the economy is forcing businesses to rethink how they operate. Competition is fierce and many are realizing the need to run leaner operations. Enterprise-wide efficiency is the key to overcoming operational challenges to sustain profitability and stimulate growth. 75% of corporate information is geographic yet most businesses have never mapped their data. Before you spend top dollar on advertising efforts to expand your market presence, you need to make sure that your message is targeted at the right people. Before you develop a new product, you must understand customer demographics, behaviours and purchasing patterns. Before you set up a new store, you need to find out which location will give you the greatest competitive advantage. Unfortunately, many businesses currently contend with: • inaccurate and outdated information • data located on disparate systems in different locations • inefficient or non-existent metrics • difficulty attracting and retaining customers • no framework for evaluating potential locations • an inefficient territory management process • a lack of insight into the overall supply chain, fleet and logistics operations Enter GIS A geographic information system (GIS) integrates hardware, software, and data for capturing, managing, analyzing, and displaying all forms of geographically referenced information. Understanding customer demographics, behaviours and purchasing patterns helps to ensure repeat business and reveal new opportunities. GIS is a tool that can help you determine products and promotions that match the lifestyles and buying patterns of your target customers. It pulls a variety of critical data into a single executive dashboard, enabling you to achieve a snapshot of current trends. This can be used to predict sales, design territories, manage assets, mitigate risk and more. There is no better way to maximize operational efficiency and grow your business than by combining your information with location- based data to create visually intuitive maps. At the forefront of GIS technology is Esri. Esri offers a market-leading GIS solution that allows business professionals to organize vast amounts of complex data into understandable visual representations in every branch of their organization. Drawing from our comprehensive suite of software and an array of support services that include technical support, training, and the expertise of our professional services consultants and business partners, Esri provides flexible and scalable solutions that are tailored to your business' individual requirements. Our solutions are interoperable and designed to interface with existing databases, networks and enterprise resource planning systems. "Being able to locate our customers quickly and accurately saves time and allows us to streamline our operations for optimum productivity at each restaurant. This allows us to fulfill the fundamental commitment which has been our company's trademark since its very beginning: customer satisfaction." Nathalie Ouellette Project Manager St-Hubert Bar-B-Q

• Cover