Combine demographic, business and competitive
information with your customer data to evaluate
store performance in relationship to other branches
and your competitors' locations. Esri Business
Analyst allows you to draw simple or complex
market area boundaries based on customer
counts or sales, and calculate market penetration
compared to the total population.
Understanding trade areas of sites that are close
to each other is often difficult using typical ring
analyses that do not consider overlapping trade
areas. This results in erroneous double counting
of demographic data. With Business Analyst for
Desktop, you can create non-overlapping rings
and remove trade area overlap. This helps you to
accurately evaluate potential in your trade area,
analyze your market's characteristics and insure
there is no overlap cannibalization across trade
areas.
Market Analysis
Define Your Trade Areas
Understand how market changes affect your existing
and proposed store locations. Using a simple ring
analysis or data-driven ring analysis, you can create a
radius proportionate to a store characteristic, such as
total sales, square footage or gross leasable area.
Conduct drive-time analysis to determine the
maximum travel time or distance your customer might
drive. Threshold rings, equal competition analysis
and gravity modeling are additional analyses you can
also conduct to better understand your customer
locations and their spending habits relative to your
store locations.
Site Selection & Analysis
Identify Profitable Locations
