Issue link: https://resources.esri.ca/i/747828
To succeed in today's economy; a more targeted approach is needed to effectively market your products and services. Like many organizations, you likely collect large amounts of data on your customers, but have not fully leveraged their potential. With 75% of all corporate information tied to location, mapping your data can reveal insightful trends and patterns that help you better understand your customers, markets and competition. Esri Business Analyst is a complete system for analyzing data to reveal insights and patterns in your business. You can perform deep analysis of demographic and consumer data and combine it with your own data to gain greater understanding of your customers, competition, market, and trends. Esri Business Analyst allows you to quickly and easily determine who your best customers are and apply geographic analysis techniques to discover where to find more prospects like them. Esri Business Analyst is the must-have solution to use to make successful site selection decisions, rebalance geographic territories to improve sales and analyze market areas to identify penetration rates. Esri Business Analyst can help you: • Visualize your analysis through an interactive map that allows you to adjust parameters and run various what-if scenarios for quicker and more informed decisions • Leverage your in-house data and combine it with demographic, business and shopping centre data in Business Analyst to expose trends and untapped markets • Perform site, competitive and trade area analysis • Develop and share reports with demographic, consumer and business data • Discover up-sell and cross-sell opportunities • Easily model business processes into custom analytical models, eliminating the need for programming or expensive consulting expertise Esri Business Analyst for Desktop (Canadian Edition) The Most Complete GIS and Data Solution for Geographic Business Analysis Leverage the world's leading geographic information system (GIS) technology from Esri to combine and analyze your own customer data with a comprehensive collection of demographic and business data from the most respected data sources in the market. A GIS integrates hardware, software and data for capturing, managing, analyzing and displaying geographically referenced information. GIS systems can be deployed throughout the enterprise and integrated with corporate databases, allowing you to leverage a wealth of information.