Issue link: https://resources.esri.ca/i/1313392
30 | GEOSPATIAL STRATEGY ESSENTIALS FOR MANAGERS MATTHEW LEWIN solutions. This might consist of advanced spatial analysis solutions, such as AI-driven image classification applications. As with efficiency- oriented strategies, a key factor here is ensuring the abilities and know-how of the organization are sufficient to implement and support these solutions. Key Tactics • Technology: Implement productivity- focused solutions covering in-field, in-office and field-to-office workflows; focus on business areas of high strategic importance or underserved areas of the business with little geospatial footprint • People: Focus on expanding spatial literacy to underserved lines of business so they can help to understand and identify spatial productivity opportunities; provide training and skills development on new productivity solutions • Processes: Re-design and integrate workflows to take advantage of new productivity solutions 4. Selectively Evolve Geospatial Capabilities In Archetype Four, a low-maturity organization focuses on maturing its geospatial capabilities so that—in time—it can support a broader range of productivity solutions. Unlike an efficiency mandate, a productivity mandate means there's often an opportunity for longer-term capability building. The focus of this strategy is to invest in and build the basis of a strong enterprise geospatial function, including establishing a common geospatial technology platform, migrating legacy technologies onto the platform and implementing some range of high-value/ low-risk solutions. It also involves tightening up the geospatial function to align support and governance processes more closely with the IT organization. For example, a North American agriculture business adopted a similar strategy to support its precision agriculture initiative. The relatively low-maturity organization chose to shore up its geospatial support model and expand its enterprise GIS platform footprint to support the productivity mandate, while also implementing a range of quick-deployment solutions that supported crop yield optimization. Key Tactics • Technology: Establish a common enterprise geospatial platform; migrate solutions to the platform, especially redundant legacy mapping solutions; prioritize a set of high- value/low-risk productivity solutions for quick deployment to the new platform • People: Establish an enterprise-level workforce complement such as a geospatial manager, architect, developer and business analyst • Processes: Align geospatial support and governance processes with a comparable IT function to avoid creating a geospatial silo Growth-Oriented Strategies Growth-oriented strategies are a fit for organizations that are focused on expanding their businesses beyond traditional boundaries. These organizations prioritize growth in its many forms: an expanded customer base, broader product or service offering, new market geographies or entirely new lines of business. Significant emphasis is placed on innovation and digital transformation, geographic expansion and new business acquisition. 5. Accelerate Geospatial Innovation Archetype Five is the most aspirational strategy. It involves investing in geospatial innovations that contribute to the creation