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Geospatial Strategy Essentials For Managers

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29 | GEOSPATIAL STRATEGY ESSENTIALS FOR MANAGERS MATTHEW LEWIN and infrastructure environments to support automation focus • People: Reduce non-essential roles; hire or develop talent to support the new solution environment; implement a lean business analyst role(s) to seek out and identify geospatial efficiency opportunities • Processes: Streamline processes impacting lean workflows, such as data management and application management; focus on tight governance of new technology spend 2. Streamline the Geospatial Footprint Archetype Two is for low-maturity organizations facing efficiency mandates. Realistically, the options are limited for these organizations. This archetype focuses on minimizing the geospatial footprint as much as possible while maintaining critical solutions and services. Tighter budgets require tough calls, and expensive capability- building exercises are unlikely to get traction. The goal is to bring the organization's geospatial capabilities down to a "minimum viable product" and ideally position for future growth when times are better. Key Tactics • Technology: Deploy simple, standard mapping and data management solutions to minimize workflow complexity and support requirements; reduce or eliminate applications that don't support critical business functions; prioritize and implement a "SaaS-first" philosophy to externalize support and maintenance costs; rationalize applications, data and technology infrastructure onto the new environment • People: Identify critical internal staffing roles to retain; outsource supplementary functions to external providers; lean on vendors for production support and guidance • Processes: Establish a baseline, keep- the-lights-on level of service and support; develop precise, repeatable geospatial workflows for users to follow Productivity-Oriented Strategies Productivity-oriented strategies are a fit for organizations that are focused on improving business performance but expect to maintain similar budgets and resource levels. Keep in mind that productivity is different from efficiency. Efficiency is about shrinking the inputs to production, such as labour hours and headcount. It's about doing the same with less. Productivity, on the other hand, is about increasing output relative to the amount of effort. It's is about doing more with the same. Productivity-minded organizations typically have a sound business model within a relatively stable industry and want to make improvements. These are usually incremental improvements as opposed to major transformational changes. Common investments include workforce productivity solutions, process re-engineering initiatives and technology infrastructure upgrades. 3. Expand the Reach of Geospatial Solutions Archetype Three focuses on expanding the range and reach of geospatial productivity solutions across the business. This involves implementing a wider range of in-field, in-office and field-to-office solutions to a broader cross- section of users—especially areas with little or no geospatial footprint. Productivity solutions vary widely by industry, but anything that helps workers improve the quantity or quality of work is a fit. Most mature organizations will already support a range of productivity solutions. Mobile field data collection tools come to mind. The focus now is to expand the offering to include even more advanced productivity

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