Issue link: https://resources.esri.ca/i/1313392
12 | GEOSPATIAL STRATEGY ESSENTIALS FOR MANAGERS MATTHEW LEWIN • Advanced: These organizations are geospatial leaders. At this level, an organization-wide geospatial strategy ensures location intelligence informs decision making at all levels. A culture of innovation, collaboration and geospatial awareness permeates the organization. Geospatial Proficiency by Industry Vertical Source: Esri Canada Location Intelligence Business Value Study, December 2018 Advanced organizations with focused geospatial strategies—among other differentiators— consistently outperformed other organizations in terms of improved business outcomes. These organizations reported (on average) an 18% improvement in business outcomes realized in the past two years—nearly double what many lagging organizations reported. The nature of the business outcomes was also notably more strategic for Advanced organizations. These organizations indicated location intelligence was used to improve their brand and reputation, reduce service response times and even create societal benefits. This contrasts with less-proficient organizations that focus more on cost and productivity improvements. The findings were consistent across industry verticals; however, some industries are further ahead than others. The Energy and Municipal Government sectors, specifically, showed the largest proportion of Advanced and Expanding organizations. These industries are longstanding users of geospatial technology and have business operations that cover large geographic areas. Location is inherent to their business. Understandably, many of the leading organizations are found in these industries. However, leaders are present in all sectors, and those that are thriving have excelled at adapting geospatial capabilities to their unique business dynamics. 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% Government federal/provincial Government municipal Energy Natural resources Transport Utilities Other Advanced Expanding Emerging Developing Lagging