Roads and highways connect communities; and are akin to arteries vital for survival. As cities grow, the need for accurate and actionable data to manage roadways increases. It is with this challenge in mind that the City of Penticton selected Esri Canada to provide a solution. The City of Penticton adopted Esri Roads and Highways, a linear referencing system (LRS) solution to get a comprehensive view of their roadways. This helped in the ease of visualizing and maintaining road networks, creating transparency and eliminating data silos. As a result, encouraging city-wide consumption of data and participation in data management; laying the foundation for a smart future.