Issue link: https://resources.esri.ca/i/778083
&Z^ƵďƐĐƌŝƉƟŽŶ͗ ✌ ✌ ✌ ✍ ✎ ✏ ✎ ✑ ✒ ✓ ✔ ✑ ✔ ✒ ✕ ✖ ✒ ✗ ✘ ✙ ✕ ✍ ✑ ✗ ✚ ✁ ✂ ✄ ☎ ✆ ✝ ✞ ✟ ✠ ✡ ✟ ✝ ☛ ✠ ✝ ☞ 57 'JHVSF5IFJOUFSOBMPQFSBUJPOTEBTICPBSEQSPWJEFTBIPMJTUJDWJFXBOESJDIFSDPOUFYUGPS PQFSBUJPOBMEFDJTJPONBLJOHCZEJTQMBZJOHDSJUJDBMJOGPSNBUJPOJODMVEJOHBTTFUBOEFRVJQNFOU MPDBUJPOTUZQFTJODJEFOUDMBTTJöDBUJPOBOEQSJPSJUZ*GDVTUPNFSTMPTFQPXFSEVSJOHBTUPSNDMVTUFS CVCCMFTPOUIFNBQDIBOHFJODPMPSBOETJ[FUPJOEJDBUFBSFBTXIFSFDSFXTTIPVMECFEJTQBUDIFE management systems integrated with its GIS, or in the absence of those systems, provide a direct view into the operational monitoring systems such as AMI (advanced metering infrastructure) and SCADA (supervisory control and data acquisition). Additionally, web maps connect to a utility's customer information system to enable the delivery of text and e-mail outage alerts. 5 "VUPNBUJDOPUJöDBUJPOTFSWJDFT A proactive outage communications framework provides the capacity to push out noti"cations to customers via e-mail, text or through the utility's social media channels such as Twitter, Facebook, Flickr, YouTube, and Instagram. This capability allows the utility to provide proactive customer communications through opt-in programs. Automatic noti"cation services are one of the most powerful methods that a utility can use to strengthen a corporate brand and build a positive relationship with customers. $POUJOVPVTMZVQEBUFECBTFNBQT The cloud GIS platform provides continuously updated basemaps from authoritative sources. This capability reduces the utility's costs of creating and maintaining its own basemaps and allows it to focus on the operational information that the maps should display. '".064-"45803%4 When an outage occurs, utilities must move beyond solely restoring service; providing status updates to customers through the channels and devices they use in their daily lives is equally essential. By establishing this framework for proactive outage communications, utilities will be able to e!ectively communicate with customers before, during and after power outages and ultimately enhance customer service, improve operational transparency, and provide signi"cantly improved value to their shareholders and customers. ET Brian Bell is the utilities industry manager for Esri Canada and has more than 15 years of experience in GIS design, development and implementation. He is a recognized Project Management Professional and certi!ed instructor for Esri and Schneider Electric Utility GIS courses. $0..&/54 bbell@esri.ca