Issue link: https://resources.esri.ca/i/753264
Geography Matters Whether it's choosing the best site for a new facility, targeting a specific market segment, planning a distribution network, zoning a neighbourhood, routing vehicles to respond to emergencies, monitoring land use planning, or locating a power outage, geography plays a role in nearly every decision made in the world today. A geographic information system (GIS) uses computers and software to leverage this fundamental principle of geography – that location is important in people's lives. With the vast information sources available today, GIS is a key tool in determining what it all means. And with so much information tied to a location, GIS helps find patterns we might not see without a map. Simply put, GIS takes the numbers and words from the rows and columns in databases and spreadsheets and puts them on a map. The use of maps to convey information adds an extra dimension to data that might not jump off the page in a simple list or spreadsheet. It allows you to view, understand, question, interpret and visualize your data in ways previously not possible. The visual aspect of a map provides you unprecedented insight and knowledge into your organization's assets and workflows. Putting geography at the heart of your organization enables an enterprise-wide analysis of operational performance, reduces risk and drives business strategy. It allows you to tap into an entirely new level of intelligence from existing data sources, what we call Geographic Business Intelligence (GBI). When integrated with existing asset management, logistics, marketing, sales, customer service, workforce and work order management operations and applications, it brings new insights that improve operational efficiency which impacts the bottom line. At the forefront of GIS technology is Esri. Esri offers a market-leading GIS solution that helps users make mission- critical decisions, keep communities safe and create a more sustainable world. Key benefits include: • Cost savings resulting from greater efficiency • Better decision making • Improved communication Esri's GIS solutions are robust, scalable, open and built on a platform that provides a foundation to span the enterprise. Esri is committed to innovation and reinvests 28% of revenues in Research & Development (R&D) to address the fundamental challenges organizations face. As a percentage of revenues, Esri far exceeds industry peers in R&D expenditures. " The tight integration of GIS and Web services into our everyday workflow allows us to efficiently share information with our partners. As a result, we are more effective at managing our water resources." Dr. Amir Ali Khan Newfoundland and Labrador Department of Environment and Conservation Geographic Business Intelligence Marketing & Sales Workforce Management STRATEGY VALUE Logistics Environment Risk Asset Management Map Your Way to Better Decisions | Esri Canada 1