Issue link: https://resources.esri.ca/i/734421
Challenge The Ontario Lottery and Gaming Corporation manages a number of brands including: Lotteries, INSTANT Games, PRO·LINE, OLG Slots & Casinos, Charitable Gaming and Resort Casinos. The organization also hosts regular contests and promotions throughout the year within the province of Ontario. With tens of millions of customers, a diverse portfolio of offerings and billions of dollars in revenue, the OLG must process an enormous amount of statistical and operational data. A commitment to player protection also means that data security and privacy is a top priority. Prior to leveraging GIS – a system for capturing, analyzing and displaying geographic information – the OLG managed information as tabular datasets stored in spreadsheets. An inability to visualize their data made it difficult to communicate plans with key stakeholders or map out contests, promotions and product offerings in a geographical context. In 2008, OLG's Gaming Division adopted GIS to plot information on a map view, but lacked analysis capabilities to extract mean- ingful insights from the data. There were no tools in place to profile loyal customers, monitor customer behaviour, model the impact of planned activities or tap into new markets. To optimize its business strategy, the OLG would need to invest in analytical tools and add a geographic context to its business intelligence. Analytical tools drive performance and reveal new insights in OLG's business intelligence 1 Esri Canada | Ontario Lottery and Gaming Corporation wins big with location analytics The Ontario Lottery and Gaming Corporation (OLG) directly and indirectly employs almost 17,000 people at 27 gaming sites and is responsible for the sale of lottery products at approximately 10,000 retail locations. Generating almost $7 billion annually, the organization contributes a significant portion of its revenue to the province of Ontario while supporting the local economy. In 2010, the OLG's Analytic Centre of Excellence recognized the power of adding location-based data to business intelligence and invested in the Esri Business Analyst (Canadian Edition) solution. As a result, they've achieved a deeper understanding of customer behaviour, optimized offerings, targeted new clientele and streamlined operations across its brands and business lines.