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Geospatial Strategy Essentials For Managers

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33 | GEOSPATIAL STRATEGY ESSENTIALS FOR MANAGERS MATTHEW LEWIN To explain how the geospatial lens works, I'll use an example from a city elections office. Example: City Elections Electoral management is a critical function of city governments. Few things are more vital to citizen confidence than a well-run election. And few things can damage public relations worse than a bungled election. It's a top priority for any city. Managing city elections is a complex logistical undertaking. It requires careful management of technology, people, facilities and resources. However, if we think about core activities, we can generally group electoral management into a few key functions. These include electoral process management, census management, election day management, redistricting and campaign finance and disclosure management. Each function—or business capability—is critical to planning and administering a city election. That said, finding practical opportunities at this level is difficult. That's because the business needs at this level tend to be too broad and too varied to manifest a real opportunity. We need to drill down a layer or two to focus on more actionable business capabilities. For this example, I focus on election day management and the sub-capability of voting place management. Recommend actions based on forecasted conditions along a route Forecast conditions might change along a route Determine why events occurred along a route or why a route changed Map and compare routes of interest Recommend actions based on the forecasted distribution of features or events Forecast the future distribution of features or events Determine the underlying cause of distribution or changes in distribution Map and compare the clustering or spread of features or events Route Path of travel Distribution Arrangement in space Recommend actions based on the forecasted proximity of features or events Forecast how the proximity of features or events to each other might change Determine why features or events were nearby, faraway or within/ outside a range Map and compare what's nearby, far away or within/outside a range Proximity Relative distance Recommend actions in one area to address forecasted conditions in another area Forecast how changing conditions in one area impac surrounding conditions Determine why conditions in one area correspond to conditions in another Map and compare how conditions in one area correspond to conditions in another area Correlation Association between features or events Business Context Geospatial Context

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