Issue link: https://resources.esri.ca/i/1313392
10 | GEOSPATIAL STRATEGY ESSENTIALS FOR MANAGERS MATTHEW LEWIN The IT Strategy Missed Geo While many organizations don't have a geospatial strategy, they likely have an IT strategy. So why another strategy? Isn't the IT strategy good enough? My experience is that it's not good enough. Not because it's not a solid piece of work, but because usually an IT strategy glosses over the geospatial function because geospatial technology is not the focus. It's not uncommon to see the geospatial discipline relegated to a single line item in an annual budget. The IT strategy promotes a vertical, technology-centric view as opposed to a horizontal, capability- centric view. To do great things with geo on an organizational scale, geo needs to be treated as an organizational capability. Building a capability requires a strategy. That's why, in a broad sense, you need a geospatial strategy. You need to define how your organization wins with location intelligence. Geo shouldn't be a footnote to an IT strategy but a primary focus of your business. "To do great things with geo on an organizational scale, geo needs to be treated as an organizational capability. Building a capability requires a strategy."