ArcGIS also helps water
utilities better understand
their clients.
Because most utilities make customer service their top
priority, they need to know who their customers are.
Understand your customers better by enriching customer
data. Explore data you already have to learn how
customers use water, pay their bills, or participate in rebate
programs. Study data over time to understand customer
behavior patterns such as water consumption trends.
East Valley Water District uses Insights for ArcGIS to
analyze consumption data to more efficiently target and
educate customers about water conservation. By bringing
together meter location and consumption data, East
Valley compared the ratio of actual water consumption
to allocated consumption for each customer. Looking at
outdoor versus indoor use, it identified customers that
were using 50 times more water outdoors than expected.
The utility then targeted these excessive users in its water
conservation education efforts.
Analyze usage patterns for a customer or a
neighborhood over time. Maps and charts that compare
an individual household's consumption with that of the
neighborhood's have proved to be effective in changing
water use behavior. During droughts, cities use water
availability maps to justify water restrictions and persuade
the public to practice water conservation.
