Issue link: https://resources.esri.ca/i/1046057
Government, finance, retail, health and human services, natural resources, public safety, transportation and utilities have all leveraged geo-intelligence to manage data and obtain valuable insights. Geo-intelligence is a strategic combination of the application of geographic information systems (GIS) and business intelligence (BI). GIS is often siloed in GIS departments, and that continues because BI professionals typically analyze business data for patterns and trends using traditional tools such as tables, charts and graphs. They are unaccustomed to using maps as an analytical tool. GIS is often already in the toolbox of their business but is pigeon-holed as a complex enterprise technology requiring a significant investment, which is ironic because when data is shown on a map, patterns and trends are more easily revealed than when using charts, tables or spreadsheets. If GIS is not leveraged, the dimension of diagnostic, predictive analysis and the resulting insights are missed. That information is crucial. To improve, grow or even develop a sustainable business plan, a business must fully understand its context – not just the names of competitors but also the science of where it is. Using the reliable, fixed framework of location (office locales, customer addresses, sales territories, marketing areas, facilities and so on), a dive into the analytics and data-based insights reveals hidden realities. But you can't buy those insights off the rack. Analytics is a bespoke process: it's about discovery, continuity and thoughtful engagement. Let's walk through the seven steps towards getting the most out of location analytics. 4 | FALL 2018 ArcNorthNews Exploring the Theme Geo-Intelligence: The Convergence of GIS and Business Intelligence Contributed by Paul Voegtle, Product Specialist - Location Analytics Location analytics or geo-intelligence is transforming the way business intelligence supports organizations. Discover the seven-step approach towards getting the most out of location analytics. Store, manage and maintain accurate spatial asset information Transform data into actionable intelligence through analysis Geo-intelligence helps organizations get the most out of their data and information systems. Disseminate knowledge where and when it's needed